Bullying BCCI bowed down to big moolah?

Updated: 19 February 2012 14:07 IST

Finally Sahara will continue to be the main sponsor of the Indian cricket team, and will also field their IPL team - Pune Warriors - in Season 5. Had it been someone else other than Sahara, the BCCI would have arm-twisted them, something they have championed over the years. They even tried that with Mr Subrata Roy. Perhaps they took Sahara for granted and underestimated them too.

Show Comments
Advertisement