In hot and humid Spain, football has traditionally been played after the sun goes down. But that is set to change so the financially troubled Spanish league can boost its international television revenues.
The Spanish league announced on Tuesday that in the first two weeks of the season from Aug. 20 games will played on Sunday at noon and then be staggered throughout the day.
Like last season, Saturday's games will start at 18:00 local time, with one game still reserved for Monday night.
The new schedule should equal more income from TV, but it may also mean a culture shock for Spanish football fans.