World Cup: Non-India matches get record TVR
According to the data shared by research agency TAM, the average rating of the first four non-India matches too has been a very impressive 2.23 TVR in top six metros.
The Cricket World Cup is getting lapped up by Indian cricket fans.
According to the data shared by research agency TAM, the average rating of the first four non-India matches too has been a very impressive 2.23 TVR in top six metros.
The match between Netherland and England rated 2.8 TVR with a peak rating of 8.87 TVR. Three of the first four non-India matches have rated more than 2 TVR in the top six metros. This is 5 times the rating achieved by top non-India series in recent times. The tournament is averaging 4.2 TVR in top 6 metros at the end of the 5th match.
Overall, the 5 matches have been watched by 53 per cent of the audience in Top 6 Metros, which translates to around 38 Mn individuals. Taking the warm-up matches and the opening ceremony into account, the tournament has already been watched by a whopping 42 Mn individuals in top 6 Metros, according to the data.
Commenting on the rating success enjoyed by the tournament so far, Sanjay Kailash, Executive Vice President - Ad Sales & New Media, ESPN Software India Pvt. Ltd, said, "After the blockbuster opening match, the non-India matches too are setting new trends in viewership and I am absolutely delighted with the response the ICC Cricket World Cup has received".