World Cup 2015: India's Winning Streak Gives Television Ratings a Boost
Following India's strong campaign in the ICC World Cup 2015 Down Under, the viewership for the showpiece event has risen to over half-a-million.
With India's winning streak extending to a record nine matches in the World Cup, the viewership for the 50-over showpiece event has risen to over half-a-billion in the cricket crazy country. (Full World Cup Coverage | Points Table)
The league stage figures post three weeks of the quadrennial event have touched 534 million viewers after the first 29 matches (TAM data CS4+ extrapolated to the universe using a standard conversion factor). (Rest Only if There's Major Injury Scare: Dhoni Tells Team India)
After getting record-breaking TRPs in India's first two wins against Pakistan and South Africa, the Mahendra Singh Dhoni-led side once again made the fans stay glued to their television sets with a 13.1 TVR rating across Star network and DD (TAM data M15+ ABC). (Dhawan Peeking at the Right Time)
262 million viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor) tuned in to watch India chase down the West Indies' total to register their fourth consecutive win in this edition. (Ashwin is Motivated and Innovative: Fleming)
Viewers across the country cheered for Team India across multiple feeds with Hindi, English and Tamil emerging as the preferred languages. Hindi and regional language contribution continued to be high with 80 per cent of the viewership coming from the non-English feed. (Kohli Has Set an Example for Youngsters, Says Dav Whatmore)