TVS Motors on Wednesday signed young India cricketer Virat Kohli as brand ambassador for its all new TVS Sport motorcycle.
Kohli, who has been a consistent performer for the team over the past couple of years, will feature on all advertising and retail material related to TVS Sport, a company release said.
"Virat Kohli is known for making distinctive style statements, whether on or off the field and represents the aspirations of many a young Indian," said H S Goindi, president marketing TVS Motor Company.
"Virat is a perfect fit to the brand. Both are about youth, have bountiful energy, vigour, go-getter attitude and a high degree of flamboyancy. We are confident that this new association will work wonders for the brand," Goindi added.