Kohli to represent new TVS Sport

Updated: 09 March 2011 19:33 IST

TVS Motors on Wednesday signed young India cricketer Virat Kohli as brand ambassador for its all new TVS Sport motorcycle.

New Delhi:

TVS Motors on Wednesday signed young India cricketer Virat Kohli as brand ambassador for its all new TVS Sport motorcycle.

Kohli, who has been a consistent performer for the team over the past couple of years, will feature on all advertising and retail material related to TVS Sport, a company release said.

"Virat Kohli is known for making distinctive style statements, whether on or off the field and represents the aspirations of many a young Indian," said H S Goindi, president marketing TVS Motor Company.

"Virat is a perfect fit to the brand. Both are about youth, have bountiful energy, vigour, go-getter attitude and a high degree of flamboyancy. We are confident that this new association will work wonders for the brand," Goindi added.

Topics : Cricket Virat Kohli
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