Kohli to represent new TVS Sport
TVS Motors on Wednesday signed young India cricketer Virat Kohli as brand ambassador for its all new TVS Sport motorcycle.
TVS Motors on Wednesday signed young India cricketer Virat Kohli as brand ambassador for its all new TVS Sport motorcycle.
Kohli, who has been a consistent performer for the team over the past couple of years, will feature on all advertising and retail material related to TVS Sport, a company release said.
"Virat Kohli is known for making distinctive style statements, whether on or off the field and represents the aspirations of many a young Indian," said H S Goindi, president marketing TVS Motor Company.
"Virat is a perfect fit to the brand. Both are about youth, have bountiful energy, vigour, go-getter attitude and a high degree of flamboyancy. We are confident that this new association will work wonders for the brand," Goindi added.