Paytm Named Title Sponsor For India-West Indies T20I Series in USA
E-commerce shopping website Paytm in 2015 bagged BCCI's title sponsorship rights for all series played at home till 2019
Highlights
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Paytm was named title sponsor for India-West Indies T20I series
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BCCI said the partnership will help it reach new markets and audience
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India play two T20Is vs West Indies in Florida on August 27 and 28
The Board of Control for Cricket in India (BCCI) on Thursday awarded the title sponsorship rights to Paytm for the upcoming two T20 International matches between India and West Indies to be played in Florida, USA.
While announcing the decision, BCCI President Anurag Thakur said: "We are delighted to extend our association with Paytm. This will further strengthen partnership with our existing partner and is a testimony to the fact that our partners believe in BCCI's initiative of reaching out to newer audiences and markets."
BCCI Secretary Ajay Shirke added: "We have always respected our relationship with existing partners. This announcement of Paytm coming on-board reflects the strong bond we share with our partners. We are pleased to extend our association with them."
India and West Indies will play two Twenty20 matches on August 27 and 28 at the Central Broward Regional Park, Fort Lauderdale, USA.