KKR launch new brand campaign for IPL 6

Updated: 21 March 2013 16:37 IST

The slogan - 'One Team. One Pledge' - will now feature alongside the signature KKR anthem of 'Korbo Lorbo Jeetbo'.

KKR launch new brand campaign for IPL 6
©

Kolkata:

Defending IPL champions Kolkata Knight Riders on Thursday launched a new slogan - 'One Team. One Pledge' as their brand campaign ahead of the sixth edition of the mega-tournament starting April 3.

The slogan will now feature alongside the signature KKR anthem of 'Korbo Lorbo Jeetbo'.

"We are excited about the upcoming season and I believe that one of the most important reasons for the success of KKR is that everyone believes in the 'Team KKR' concept." KKR CEO and MD Venky Mysore said in a release issued here.

"No individual is bigger than the team. Our new theme - One Team. One Pledge - is consistent with this philosophy as well as KKR's continued commitment to the promise of 'Korbo Lorbo Jeetbo'," he said.

The new design makes extensive use of typography and will feature across KKR's advertising, media and outdoor and indoor branding.

The season six of the cash-rich tournament will be held from April 3 to May 26.

Topics : Cricket Indian Premier League, 2013 Shoaib Akhtar Kolkata Knight Riders Ajay Jadeja
Related Articles
Jayant Yadav, Ishant Sharma Should Be Dropped For Next Test, Says Mohammad Azharuddin
Jayant Yadav, Ishant Sharma Should Be Dropped For Next Test, Says Mohammad Azharuddin
Virat Kohli, Ravichandran Ashwin Static In Latest ICC Test Rankings
Virat Kohli, Ravichandran Ashwin Static In Latest ICC Test Rankings
MS Dhoni Lights Up Vijay Hazare Trophy With Blistering Century
MS Dhoni Lights Up Vijay Hazare Trophy With Blistering Century
Show Comments
Advertisement