Dhoni most powerful brand ambassador

New Delhi:

Despite all the recent setbacks and criticism MS Dhoni's charisma continues to rule, according to a research as the Indian skipper has topped the all-India power list when it comes to celebrity brand endorsements.

According to the second round of the CelebTrack findings, a joint endeavour between Percept Talent Management (PTM) and Hansa Research, Dhoni has pipped Sachin Tendulkar. Tendulkar, who led the first round findings, has now slipped to fifth place.

Dhoni is not only ahead of all other sportspersons, but also film celebrities. He has left the 'Badshah of Bollywood' Shah Rukh Khan behind. Shah Rukh, who is also the co-owner of IPL franchise Kolkata Knight Riders, is placed second in the list.

While Tendulkar takes second top-of-the-mind brand post when it comes to cricketers, it's Sania Mirza who tops the charts when all the other sports besides cricket is considered.

Also in the list are Amitabh Bachchan, Akshay Kumar, Aishwarya Rai, Katrina Kaif, Hrithik Roshan, Yuvraj Singh and Aamir Khan.

With the endorsement market pegged at approximately Rs 10 billion, CelebTrack aims to trail celebrity perceptions amongst masses that would help advertisers choose the right brand fit for their products and services.

Last month, Dhoni had also topped the Forbes' list of world's 10 top earning cricketers followed by Tendulkar, Yuvraj, Rahul Dravid and Sourav Ganguly.