The Board of Control for Cricket on Wednesday launched a campaign on Twitter in honour of Sachin Tendulkar, which offers fans across India and the world a rare opportunity to receive a personalised picture of the Master Blaster.
During the ongoing Test series between India and the West Indies, all Twitter users who send an appreciative message for Sachin to the @BCCI handle with the #ThankYouSachin will instantaneously receive a Tweet from @BCCI with a momentous picture of Sachin, including a personalised message and signature in his handwriting.
"Integration with Twitter and Digigraph offers fans across India and world a rare opportunity to receive a personalised picture of Sachin Tendulkar. The BCCI today announced a new integration with Twitter, one which allows fans worldwide to connect and say thank you to Sachin, like never before," Board secretary Sanjay Patel said in a release.
Since the BCCI announced the campaign in a series of Tweets this morning, thousands of fans participated in the initiative, including several Indian cricketers like Yuvraj Singh and Gautam Gambhir.
"@BCCI is encouraging its audiences to connect and tweet multiple times - via the web, TV and more - as there are many different images and messages that fans can avail of. The integration will be live, while the Kolkata and Mumbai Tests are being played. The service is supported by Twitter India and Digigraph.me. Twitter India applauded the service in a blog post this morning," Patel said.
"Twitter has changed the way our fans, here and everywhere, stay connected to our sport and its personalities.
We at the BCCI have always believed and invested in the power of mobile, digital and social. On the occasion of Sachin Tendulkar's retirement, we're delighted to work with Twitter and Digigraph and offer our fans this opportunity to thank Sachin and take home a piece of history."
India Market Director for Twitter Rishi Jaitly said, "In India, Twitter has brought cricket fans closer to the sport and to cricketers directly and in real time. We applaud the BCCI for harnessing the power of our platform and launching this #ThankYouSachin campaign with Digigraph."