CEAT to be Indian Premier League's Strategic Timeout Partner

The BCCI on Friday announced tyre manufacturer CEAT as its strategic timeout partner for the upcoming IPL season scheduled in April-May.(Full Coverage: IPL 2015)

"CEAT, the leading Indian tyre manufacturer, has commenced an association with the BCCI by becoming the Strategic Timeout Partner for the Pepsi IPL," the BCCI said in a statement.

BCCI Secretary Anurag Thakur said, "We welcome CEAT as the Strategic Timeout Partner for the Pepsi IPL. The complexion of a T20 game can change with every delivery. This makes the strategic timeout a critical part of every Pepsi IPL game, as it gives the teams the opportunity to discuss and rework their strategy."

"The discussions that take place during the strategic timeout, have a direct bearing on the outcome of the game. We look forward to our association with CEAT," he added.

CEAT Managing Director Anant Goenka said the company hopes to benefit from the tie-up with the BCCI.

"The Pepsi IPL has emerged as the biggest cricket property in India and given CEAT's long-term association with cricket, this became the perfect platform for us to come on board," he said.