Argentina star Sergio Aguero's agent was in talks with Juventus president Andrea Agnelli and sporting director Guiseppe Marotta on Tuesday, according to Italian news agency Ansa.
Aguero has made it clear to Atletico Madrid that he wants to move to a bigger club and Juve are known to be in the market for a star player following two disastrous seasons.
The 22-year-old, who is married to Diego Maradona's daughter, moved to Spain in 2006 from Independiente.
The meeting between Aguero's agent Jose Segui and Juve representatives has been seen in the Italian press as proof that the club are interested in signing the talented forward.
However, Segui is also the agent of Juve's Mali midfielder Momo Sissoko.