Micromax has won the Board of Control for Cricket in India's title sponsorship rights for the 2014-2015 season. The home series against the West Indies in October-November will be the first opportunity for the mobile handset makers. Micromax will also be entitled to title rights for five major domestic tournaments, including the Ranji Trophy.
The marketing committee of the BCCI met in Mumbai on Thursday to receive the bids made for title sponsorship of international series and domestic tournaments to be played in India in the 2014-15 season. Micromax Informatics Ltd won the bid for a fee ofÂ INR 18,01,80,000. They were the only bidders, showing that the BCCI once again failed to attract bidders.
STAR India were the lone bidders for the 2013-14 season. Last year, STAR had won the BCCI rights at the base price of Rs 2 crore per international match. Sachin Tendulkar had retired during the season.
"The BCCI welcomes Micromax Informatics Ltd as a partner for the 2014-15 season. The forthcoming series between India and the West Indies will feature some exciting cricket. There will be plenty of action in the domestic competitions as well. We have no doubt that it will be a fruitful association," said BCCI secretary Sanjay Patel.