Micromax Wins BCCI Title Sponsorship Rights for 2014-2015 Season

Updated: 28 August 2014 17:28 IST

The home series versus the West Indies will be the first for Micromax as BCCI title sponsors.

Micromax Wins BCCI Title Sponsorship Rights for 2014-2015 Season
Micromax Informatics Ltd have won the title sponsorship rights for the 2014-2015 season. © AP

Micromax has won the Board of Control for Cricket in India's title sponsorship rights for the 2014-2015 season. The home series against the West Indies in October-November will be the first opportunity for the mobile handset makers. Micromax will also be entitled to title rights for five major domestic tournaments, including the Ranji Trophy.

The marketing committee of the BCCI met in Mumbai on Thursday to receive the bids made for title sponsorship of international series and domestic tournaments to be played in India in the 2014-15 season. Micromax Informatics Ltd won the bid for a fee of  INR 18,01,80,000. They were the only bidders, showing that the BCCI once again failed to attract bidders.

STAR India were the lone bidders for the 2013-14 season. Last year, STAR had won the BCCI rights at the base price of Rs 2 crore per international match. Sachin Tendulkar had retired during the season.

"The BCCI welcomes Micromax Informatics Ltd as a partner for the 2014-15 season. The forthcoming series between India and the West Indies will feature some exciting cricket. There will be plenty of action in the domestic competitions as well. We have no doubt that it will be a fruitful association," said BCCI secretary Sanjay Patel.

Comments
Topics : India Cricket Team BCCI Cricket
Related Articles
Pro Kabaddi League: Telugu Titans Beat Patna Pirates To End Home-Leg On Winning Note
Pro Kabaddi League: Telugu Titans Beat Patna Pirates To End Home-Leg On Winning Note
"He
"He's Getting Close To His Best Again": Tim Paine Backs Mitchell Starc Ahead Of 2nd Test
India Coach Harendra Singh Blames Poor Umpiring For Hockey World Cup Exit
India Coach Harendra Singh Blames Poor Umpiring For Hockey World Cup Exit
Hockey World Cup 2018: India Knocked Out After Losing To Netherlands In Quarterfinal
Hockey World Cup 2018: India Knocked Out After Losing To Netherlands In Quarterfinal
Davis Cup: This Is Our Best Chance To Beat Italy, Says Mahesh Bhupathi
Davis Cup: This Is Our Best Chance To Beat Italy, Says Mahesh Bhupathi
Advertisement