MCC brand to come to India through licensing deal

Updated: 18 July 2011 20:26 IST

Following a brand licensing agreement between real estate development and investment company Anglo Indian and the Marylebone Cricket Club, the former would use some of the club's brand marks in India for its upcoming residential projects.

MCC brand to come to India through licensing deal

Mumbai:

Following a brand licensing agreement between real estate development and investment company Anglo Indian and the Marylebone Cricket Club, the former would use some of the club's brand marks in India for its upcoming residential projects.


As per the agreement, a dozen locations from Delhi to Bangalore would be developed and operated by the real estate firm and all of them would follow similar lines with an MCC branded cricket academy and ground, together with an MCC Lord's branded members' club, a media release said on Monday.

Also for the first time in MCC's 224-year history, the MCC Cricket Academy at Lord's - covering the Indoor Cricket School, Nursery Ground and MCC Young Cricketers squad - would have the real estate firm as sponsors.

Keith Bradshaw, MCC Secretary and Chief Executive, said the deal would help the custodians of the game's laws to invest in their practice facilities and young cricketers' set-up.

"We are thrilled to welcome Anglo Indian as the first sponsor of the MCC Cricket Academy at Lord's. Their support will help us to continue to invest in our top-class practice facilities and the MCC Young Cricketers set-up, which has a great record in producing professional players," he said.

Bradshaw said the club had tried to use MCC's brand name in India for a while now and was happy with the vision exhibited by the real estate company.

"Anglo Indian's vision for new cricket-themed communities in India is an attractive proposition because it is a thorough, innovative proposal that offers a platform positively to showcase everything that the MCC and Lord's brands stand for," Bradshaw said.

"This is an exciting project for MCC Overseas Ltd in a cricket-loving nation, and we are confident that Anglo Indian will attract significant investment for their plans over the next decade," he added.

"It is enormously exciting to have signed this brand licence agreement. The MCC and Lord's brands are revered the world over and we are delighted to be part of taking them to India for the first time," said Simon Reid, chairman of Anglo Indian.

MCC's role would be to ensure that its marks, under licence to the real estate firm, are used in the agreed form and to the contractually agreed high standards of the developments, the release added.



Topics : Cricket
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