Mahendra Singh Dhoni Quits as Amrapali Brand Ambassador As Requested In Tweets
Mahendra Singh Dhoni was the brand ambassador of realty firm Amrapali for the last six to seven years.
Highlights
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Many residents asked Dhoni to dis-associate himself from the company.
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The decision was taken mutually by Dhoni and the group.
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About 800 families have moved in out of 1,000 flats.
 Indian cricket team captain Mahendra Singh Dhoni has resigned as brand ambassador of realty firm Amrapali, days after the unhappy residents of a housing project in Noida launched a social media campaign asking the cricketer to dis-associate himself from the builder. (Read more cricket stories here)
"Dhoni is no longer our brand ambassador... I do not want his image to be affected because of being attached to Amrapali," company chairman and managing director Anil Sharma said.
"This decision was taken mutually by Dhoni and us," he added.
Dhoni was the brand ambassador of the company for the last 6-7 years. The complaints from the residents of Amrapali's Saphhire project in Noida had gone viral on Twitter over the past few days after they tagged Dhoni in their tweets asking the cricketer to dis-associate himself from the builder or force the company to ensure completion of pending work.
Well done @msdhoni for dropping #Amarpali builders s brand ambassadorship..they didn't gave us VILLAS they announce after 2011 worldcup win
- Harbhajan Singh (@harbhajan_singh) April 16, 2016
Earlier this week, Dhoni had said that he will take up the matter with the builder and it must deliver on its promises. Sharma assured residents that the company would complete the pending works in the project in next three months. "We have set up an committee to look all the complaints of the residents," he added.