Leading mobile handset manufacturing company, Celkon Mobiles was on Monday named as the title sponsor of the five-match ODI series between India and Zimbabwe, starting in Harare on Wednesday.
This series will now be called the Celkon Mobile Cup and will be played in Harare and Bulawayo from July 24 July to August 3. The matches will be telecast live on Ten Cricket, Ten Sports and Ten HD, a statement said.
"We are happy to continue our association with cricket. After the remarkable experience at the Tri Nation series, our belief in this platform increased many folds. As a brand we have thus taken the decision to be the title sponsor of the India-Zimbabwe ODI series," said Y Guru, chairman and managing director of Celkon Mobiles.
"We are confident that this series too will garner us great mileage and Celkon Mobiles will immensely benefit with this association," he added.
Celkon Mobile was also the title sponsor of the recently-concluded tri-series in the West Indies, which India won by defeating Sri Lanka in the final.