Hero Honda to sponsor Mumbai Indians
The Mumbai Indians signed the biggest sponsorship agreement in the history of any franchise in the Indian Premier League on Tuesday. The deal was struck with Hero Honda making the two-wheeler manufacturer the team sponsor of the Sachin Tendulkar led side.
- NDTVSports
- Updated: March 08, 2011 04:47 PM IST
The Mumbai Indians signed the biggest sponsorship agreement in the history of any franchise in the Indian Premier League on Tuesday. The deal was struck with Hero Honda making the two-wheeler manufacturer the team sponsor of the Sachin Tendulkar led side.
The agreement is being billed as the most expensive in the history of any franchisee in the IPL though the figures were not disclosed. The other details of the agreement however allows Hero Honda to place its logo on the front of the team jersey.
Terming the deal as iconic, a Mumbai Indian spokesperson said he expects the deal to benefit both parties and the fans that follow the sport. "Mumbai Indians had an exciting journey in the past seasons of IPL and have established a distinguished brand of cricket, with the largest IPL fan base across the world. We are happy to partner with Hero Honda," he said.