Former Indian cricket Sourav Ganguly, the co-owner of the Indian Super League franchise Atletico de Kolkata, hoped that his side will start the football chapter of the sport that is regarded very highly in Bengal. The Indian Super League is a venture to promote the sport in India. Ganguly said football was overshadowed by cricket's glamour and by starting up a franchise it was a time to give something back to the sport. He also thanked their Spanish partners Atletico Madrid, who won the La Liga this season.