Virat Kohli Launches Apparel Line for Youths, Wrogn
Virat Kohli will captain India in the first Test against Australia in Brisbane from December 4. He led India to a 5-0 ODI series win against Sri Lanka this month.
Virat Kohli, Indian cricket's pinup boy, will inspire premiere fashion brand, Wrogn. It is an eclectic collection of apparel that challenges established fashion trends and norms. Launched in Mumbai on Friday, Universal Sportsbiz Private Limited is cashing on Virat Kohli's massive appeal. Each piece of clothing will reflect Kohli's bold and dynamic personality. (Kohli Says Off-Field Issues Won't Affect Team in Australia)
Kohli is leading the Indian Test squad on their tour of Australia. In the absence of an injured Mahendra Singh Dhoni, Kohli will be captaining in the first Test at Brisbane starting on December 4. Kohli had captained India to a 5-0 ODI series win against Sri Lanka earlier this month. (Kohli Confirms Relationship With Anuskha)
"Style for me has always been an effortless expression of my persona, breaking free from trends and setting my own. The idea behind Wrogn is an echo of that philosophy. This collection is my way of strengthening the connection with my fans, inspiring them to go Wrogn (read: wrong) to set things right every day. Wrogn will respect the intelligent, lead the non-conformist and challenge the uncertainties." (Don't Rush Virat Kohli Into India Captaincy: Sunil Gavaskar)
Started in 2012, USPL has partnered with sporting icons such as Sachin Tendulkar, Lionel Messi, Yuvraj Singh, Sania Mirza and many more to launch their range of exclusive merchandise and memorabilia under its maiden enterprise, Collectabillia. All set to make its debut in February 2015, Wrogn will be available exclusively at Myntra.com and Shopper Stops outlets.