Tata Group Retains IPL Title Sponsorship For Next Five Years: Sources
The Tata Group has retained the title sponsorship rights of the Indian Premier League (IPL) for the next five years, sources confirmed to NDTV.
The Tata Group has retained the title sponsorship rights of the Indian Premier League (IPL) for the next five years, sources confirmed to NDTV. The new deal will see Tata continue as the title sponsor of the marquee T20 event until 2028. Tata cracked the deal after matching the figure presented by Aditya Birla by using its Right to Match (RTM) card. One of India's largest business conglomerates, the Tata Group had earlier replaced Chinese mobile manufacturer Vivo as the IPL title sponsor. It was a two-year deal from 2022 to 2023.
Vivo had a deal of Rs 2200 crore for title sponsorship rights of IPL from 2018-2022 but after the 2020 Galwan Valley military face-off between the Indian and Chinese Army soldiers, the brand took a break for a year with Dream11 replacing it in the IPL.
However, Vivo was back as IPL tittle sponsor in 2021 even as speculation raged that the company was looking to transfer the rights to a suitable bidder and the BCCI approved the move.