Sachin Tendulkar, Shankar Mahadevan Lend Voice to Swachh Bharat Abhiyan Anthem
Sachin Tendulkar recited a few lines in the Swachh Bharat Abhiyam anthem, composed by Shankar Mahadevan, Ehsan and Loy. It will be released on October 2, marking one-year launch of the 'Clean India' campaign.
Cricket icon Sachin Tendulkar has lent his voice to Swachh Bharat Abhiyan anthem, created under a government initiative to make the 'Clean India' campaign a public movement. (Smartphones controlling our lives: Sachin Tendulkar)
The anthem, composed by musical trio Shankar-Ehsaan-Loy and sung by Shankar Mahadevan and others, will be released on October 2, marking one year of the launch of Swachh Bharat campaign on Mahatma Gandhi's birth anniversary.
"Celebrities have come together to create a Swachh Bharat anthem aimed at enthusing and inspiring citizens to join hands in realising the collective dream of a 'clean India'," said a senior Urban Development Ministry official.
"They have responded enthusiastically to the Prime Minister's call for a 'jan andolan' (public movement) to make the Swachh Bharat Mission successful."
The anthem song written by lyricist Prasoon Joshi will also feature a video being produced by Mukesh Bhatt. Tendulkar has contributed to this endeavour by reciting a few lines that will feature in the anthem, as well as providing various musical suggestions for the recording.
The audio of the song is expected to be released on the eve of Mahatma Gandhi's birth anniversary.