Sachin Tendulkar's autobiography 'Playing it My Way' has already beaten Steve Jobs' biography (by Walter Isaacson) as the best-selling book in this category in India. The record has been broken in less than a day of the Hachette India-published book being launched in Mumbai. ('Felt Humiliated After Being Sacked as Captain')
According to Thomas Abraham, MD, Hachette India, 1,50,000 copies of Sachin's books had been pre-ordered as of Wednesday while the initial print order for the book was 1,10,000 copies. (Multan Declaration Hurt Sachin)
In the hardback category, Sachin's autobiography is even challenging records set by authors like Dan Brown and JK Rowling of the Harry Potter fame, who mainly write fiction.
In the mass market paperback category, however, Sachin's book still has a lot of catching up to do. Top sellers like Chetan Bhagat and Amish Tripathi have been consistently claiming the top honours in this category.
"They are way above everyone else and sell upwards of 5,00,000 copies," Abraham was quoted as saying in the Economic Times. "But then those books cost only Rs 150-200, unlike premium hardback books." (Top 10 Quotes from the Book)
Tendulkar's book 'Playing it My Way', which contains some startling revelations made by the icon former India cricketer, has a cover price of Rs 899. However, the book is available for half that price online. (Wanted to Boycott Australia Tour After Monkeygate: Sachin)