IT security solutions provider Kaspersky Lab said it appointed ace cricketer Sachin Tendulkar its brand ambassador.
Beginning October, Tendulkar will be the face of the IT security brand and under the exclusive association, he will represent the Kaspersky brand in India and other regional markets around the world, Kaspersky said in a statement.
Through this association, Kaspersky Lab aims to strengthen brand recall to meet the company's ambitious growth plans.
"The youth of this nation looks up to Sachin Tendulkar as a huge inspiration. We are naturally excited to be associated with the cricketing maestro," Kaspersky Lab Managing Director (Asia Pacific) Harry Cheung said.
Kaspersky Lab is headquartered in Moscow and operates across Europe, Middle East and Africa, North and South America, Japan and other countries of the Asian and South Pacific region.
It offers range of solutions for home users, small and medium enterprises, corporations, offering protection from IT security threats, including viruses, spyware, crimeware, hacker attacks, phishing and spam.