The BCCI is holding an e-auction to sell the media rights for international bilateral cricket in India for the next five years (2018-23) and on the second day of the process, the bidding touched a record Rs 6032.5 crore. It is the first time in the history of the sport that media rights are being sold via an online auction. Thus far, the BCCI had sold their rights through a closed-bid auction. But in an attempt for more transparency to the bidding process, an e-auction was decided as the best option by the BCCI's management led by chief executive officer Rahul Johri and the committee of administrators (CoA).
Three categories of rights have been put on sale by the BCCI – global television rights and rest of the world digital rights (GTVRD), digital rights for the Indian subcontinent alone (ID), and the global consolidated rights comprising worldwide TV and digital rights (GCR).
Star India, Sony Pictures Network, and Reliance Jio are currently embroiled in an intense bid war in Mumbai for the coveted rights which include 102 international matches across 190 days in the 2018-23 cycle. Even at the current value, BCCI will be paid around Rs 59.14 crore per match.
The bidding opened on Tuesday at Rs 4176.00 crore, next bid received was at Rs 4201.20 crore, and Rs 4244.00 crore. It moved up to Rs 4303.00 crore and Rs 4328.25 crore. Rs 4442.00 crore was the last bid received on Day 1.
On Wednesday, one of the parties started with a bid of Rs 5488 crore, in response, a bid of Rs 5748 crore was received.
Star India had paid Rs 3851 crore for the media rights from 2012 to 2018, for 96 matches, at Rs 43 crore per game.