Every boundary hit during the World Cup final clash between India and Sri Lanka at the Wankhede stadium on Thursday will ensure free access to books and libraries for a few children across the world.
Reliance Life Insurance has pledged Rs 25,000 for every four hit during the summit clash between the two Asian cricketing giants in addition to the same amount for every six hit during the tournament.
"Every single six or a four hit during the final will ensure that at least 30 children get access to fully functional libraries with books and trained teachers," a company release said.
"The campaign has already, through Reliance Life Insurance's donation for every six hit in the ICC Cricket World Cup 2011 and public donations, helped provide fully functional libraries, trained librarians and books for over 15,000 children," it added.
The Reliance Life Insurance Boundaries for Books Initiative was launched in association with the International Cricket Council and Room to Read, a global non-profit organisation committed to promoting literacy and gender equality in education.