Sauber F1 team announces new partnership

Updated: 25 February 2013 17:38 IST

On shoes from Switzerland will partner the F1 team in the upcoming season.

Sauber F1 team announces new partnership

Hinwil, Switzerland:

Swiss running shoe company On is now equipping the Sauber Formula 1 team.

Motor racing is a team sport in which the best possible material plays a key role. The team's trackside endeavours demand a combination of endurance and quick reactions, and the patented technology developed by On blends comfort and speed - virtues that also boost the Sauber F1 Team drivers and physiotherapists in their race preparations and training camps.

"We're particularly pleased to be working with another Swiss company," says Monisha Kaltenborn, CEO of Sauber F1. "On is a young, innovative enterprise and an excellent fit for us, especially as many of the team use their brief periods of free time during race weekends to keep fit by jogging around the circuit."

The stand-out feature of On shoes is their unique CloudTec sole, which provides a soft landing and powerful takeoff. This patented technology was engineered in Switzerland and enables athletes to run more efficiently.

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