Nicklas Bendtner ban upheld by UEFA

European football's governing body UEFA have upheld a one-match suspension imposed on Denmark striker Nicklas Bendtner for revealing the logo of an unauthorised sponsor at Euro 2012 in June.

Bendtner was fined 100,000 euros ($125,000) for revealing underpants bearing the name of Irish bookmaker Paddy Power after scoring in Denmark's 3-2 Group B defeat to Portugal in Lviv, Ukraine.

Paddy Power agreed to pay the fine, while Bendtner lodged an appeal against his one-match international ban for "improper conduct", which was rejected.

The 24-year-old, who plays his club football for Arsenal, will now miss Denmark's opening 2014 World Cup qualifier against the Czech Republic in Copenhagen on September 8.