Manchester United manager Sir Alex Ferguson has slammed the price of tickets for the Champions League final at Wembley on May 28 as "a killer" for fans.
UEFA this week admitted ticket prices for the showpiece would be the most expensive ever.
The cheapest tickets on general sale "category three" will cost 176 pounds (284 dollars/209 euros), which includes an administration fee.
The "category three" ticket prices have nearly doubled since Ferguson's United played Barcelona in the 2009 final in Rome, when they cost 80 pounds.
Speaking at UEFA's ticket launch at London's City Hall, director of competitions Giorgio Marchetti said the prices were consistent with comparable top-tier sporting events such as the World Cup final.
"The prices are based on the type of event and when you compare it to other events we don't think that the Champions League final is overpriced," Marchetti said.
"This is the market price. Do you think we would have trouble filling Wembley if the prices were higher? You think it would be different?"
Ferguson's team, who face Marseille in the Champions League last 16 first leg this week, could be playing in the Wembley final and the United boss is stunned that ticket prices are so high.
"It's unbelievable and disappointing," Ferguson said. "It's a killer and a corporate deal, that.
"Managers and players can't do anything about it. I don't know what you can do.
"You have a booking fee also of £26 or whatever it is. Dearie me."