Bayern Munich president Uli Hoeness has branded Zlatan Ibrahimovic an "aggrieved prima donna" after the Sweden star's latest verbal attack on coach Pep Guardiola.
Since Guardiola took charge of Bayern in June, the European champions have dropped just two league points, winning six of their seven Bundesliga games so far and are at Manchester City in the Champions League on Wednesday.
Guardiola and Ibrahmiovic were both at Barcelona for the 2009/10 season, but their relationship soured after Ibrahimovic lost his place in the starting side.
In his autobiography, Ibrahimovic recalls shouting "you haven't got any b****!" at Guardiola after making a brief appearance off the Barcelona bench in one match after the coach prefered to play Argentina's Lionel Messi up front.
And in an interview with German magazine Spiegel, Ibrahimovic gave a fiery answer when asked what he has against Guardiola, 42, who he dubbed "the Philosopher" while at Barcelona.
"Guardiola is a fantastic trainer, but as a person? He is a coward," said the 31-year-old Paris St Germain forward.
"He isn't a man. In the first months at Barcelona things went well and I scored lots of goals.
"Then he sacrificed me for Lionel Messi, but didn't have the guts to tell me.
"Guardiola has no b****."
Bayern boss Hoeness has said the Bavarians are very happy with Guardiola's work and dismissed Ibrahimovic's latest comments.
"We totally disagree with Zlatan Ibrahimovic. We are completely satisfied with Pep Guardiola," Hoeness told German daily Bild.
"I think Ibrahimovic is an aggrieved prima donna who has not coped well with his departure from Barcelona.
"No club has been happy with him."
Hoeness added he has "no sympathy" for Ibrahimovic. "He just wants to distract from the fact that he has failed at many clubs. He arrives as a saviour and leaves as a troublemaker."
Guardiola is not the only Bayern coach to have come in for criticism from Ibrahimovic.
Dutchman Louis van Gaal, who won the league and cup double with the Bavarians and steered Munich to the 2010 Champions League final, also fell offside with the Swede when the pair worked together at Ajax.
"He told me with a pencil where I should run and I told him: 'look mister, you can't tell me anything - go into your office and write some letters'," Ibrahimovic told Spiegel.
"His manner really got on my nerves."
But current Chelsea boss Jose Mourinho, who coached Ibrahimovic at Inter Milan when the Italian giants won the 2010 Champions League title, received high praise.
"I'd have died for him, he is outstanding, highly intelligent and an incredible motivator," said Ibrahimovic.