Smell, the Dhoni Way!

Roger Federer has done it. So has David Beckham. As one of the most widely recognised cricketer in the world, India captain MS Dhoni cannot be too far behind. He will now unveil a perfume brand which he has been closely associated with, joining A-list celebrities around the world who have their own 'signature' fragrances.

According to a report, Dhoni will be in Dubai on Wednesday to launch the perfume which he has developed with a company called Beauty Contact. While international athletes like Federer (Roger Federer Cologne), Beckham (Intimately Yours) and Michael Jordan (Michael Jordan Cologne) have unveiled their respective brands earlier, Dhoni will be the first Indian cricketer to have a perfume brand of his own.

"The development of the new line builds on my own preferences for fragrances that remain fresh and have an international appeal," is what Dhoni said in a statement.

It is also expected to have an upward impact on his earnings from endorsements.

Dhoni has been listed as one of the richest cricketers and was one of only two cricketers in the Forbes' rich-list announced last year - the other being Sachin Tendulkar. In fact, some estimates suggest the Indian skipper earns Rs 70 crore a year from endorsements alone.

While he has been in the line of fire recently for India's poor performance on the field, off it, he has been busy with his own motorbike team and a chain of gyms. With perfumes, he will begin another innings in the commercial ventures' field.