Sachin Tendulkar to Launch His Fashion Brand - True Blue
Sachin Tendulkar has tied up with Arvind Fashion Brands to launch his premium menswear apparel and accessories brand - True Blue. The brand is eyeing a turnover of Rs 200 crore in the next five years
Sachin Tendulkar on Monday announced a joint venture with Arvind Fashion Brands to launch his premium menswear apparel and accessories brand - True Blue. (World T20: Sachin Tendulkar Satisfied With Mahendra Singh Dhoni's Return to Form)
The brand plans to launch 25 to 30 stores across India and is eyeing a turnover of Rs 200 crore in the next five years, the company said in a statement.
At the launch of the brand, Sachin Tendulkar said: "Through our partnership, we will deliver an unmatched and never seen before range of clothing experiences that combine Indian elements with a modern artistic touch to it."
Arvind Fashion Brands CEO Rajiv Mehta said: "Our expertise combined with Sachin's unmatched love for anything Indian, boosted our decision and that brought into play this significant joint venture partnership."
The brand will see its first offline store launch in May, 2016, in Mumbai. The apparel range designed by Sachin will showcase 300 styles and is priced at Rs 1,199 onwards.