Sachin Tendulkar is now embossed in gold on the auspicious occasion of Akshaya Trittiya on Monday.
A leading gold retail chain unveiled a limited edition 'Sachin Tendulkar Gold Coin' of 10 gm with his image embossed on it.
"I have always enjoyed the time spent on the cricket field which has given me some of the most precious memories of my life. However, this occasion is a different golden moment of my life," Tendulkar said, launching the gold coin bearing his visage.
He has also entered into an association with the company Valuemart to promote a unique range of commemorative products involving use of his image, photos and logo.
"We are celebrating the many golden moments that Sachin has given us to cherish with these gold coins and is in many ways, a real tribute to the true legend of the game," said managing director C.K. Vasudevan.
Each Tendulkar gold coin is made from the finest 24-karat gold by a leading international gold refiner and manufacturer of gold bullion, bars and coins.
The coins are packed in a tamper-proof, blister packs with a certificate and carry the assayer's signature and purity certificate guaranteeing its weight and purity.
The 100,000 limited coins shall be available at Rs 34,000 per piece, online or through leading retailers in the country.