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India sponsorship was emotional: Subroto Roy
Sahara India's chairman has revealed the reason that his company chose to pay Rs 400 crore for the four-year Indian cricket sponsorship.
- NDTVSports
- Updated: August 23, 2007 04:22 pm IST
Read Time: 2 min
New Delhi:
Speaking on NDTV's show 'Walk the Talk', Subroto Roy has said that the primary reason for this was much to do with Indian emotions regarding cricket.
NDTV: What made you buy expensive Indian sponsorship? Was it emotional?
Subroto Roy: It was very emotional, we had declined it because the cost was very high, and then it had gone to some MNCs. That was told to me and I did not like that.
Cricket has become an emotional thing for Indians; then we decided to go for this sponsorship. So then we paid extra more than the MNC and we took the sponsorship.
NDTV: Are you getting value for money?
Subroto Roy: I don't know probably yes but very difficult to quantify that.
NDTV: After the World Cup did you regret it?
Subroto Roy: Yes, not as a sponsor but as a citizen of the country and as a fan.
NDTV: What's your view on the ICL?
Subroto Roy: I think anything that's happening for cricket is good.
NDTV:If you had your way would you back it?
Subroto Roy: If it comes to me that we can support it for the good we will do that.
NDTV:Sahara could be the sponsor of the National cricket team and the ICL?
Subroto Roy: It may happen in the future.
(Watch the entire interview on Saturday, August 25, at 9:30 pm on NDTV 24x7.)
Sahara India's chairman has revealed the reason that his company chose to pay Rs 400 crore for the four-year Indian cricket sponsorship.Speaking on NDTV's show 'Walk the Talk', Subroto Roy has said that the primary reason for this was much to do with Indian emotions regarding cricket.
NDTV: What made you buy expensive Indian sponsorship? Was it emotional?
Subroto Roy: It was very emotional, we had declined it because the cost was very high, and then it had gone to some MNCs. That was told to me and I did not like that.
Cricket has become an emotional thing for Indians; then we decided to go for this sponsorship. So then we paid extra more than the MNC and we took the sponsorship.
NDTV: Are you getting value for money?
Subroto Roy: I don't know probably yes but very difficult to quantify that.
NDTV: After the World Cup did you regret it?
Subroto Roy: Yes, not as a sponsor but as a citizen of the country and as a fan.
NDTV: What's your view on the ICL?
Subroto Roy: I think anything that's happening for cricket is good.
NDTV:If you had your way would you back it?
Subroto Roy: If it comes to me that we can support it for the good we will do that.
NDTV:Sahara could be the sponsor of the National cricket team and the ICL?
Subroto Roy: It may happen in the future.
(Watch the entire interview on Saturday, August 25, at 9:30 pm on NDTV 24x7.)
Topics mentioned in this article
Cricket
Sreesanth
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