ICC to rejuvenate, re-brand Champions Trophy

Updated: 07 July 2009 18:16 IST

Aware that the Champions Trophy is gradually losing its relevance, the ICC said it had plans to "rejuvenate and re-brand" the tournament.

ICC to rejuvenate, re-brand Champions Trophy
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New Delhi:

Aware that the Champions Trophy is gradually losing its relevance, the ICC on Monday said it had plans to "rejuvenate and re-brand" the tournament which features the top-eight one-day teams.

Several former cricketers have ridiculed the biennial event with Australian spin legend Shane Warne calling it a "joke".

Other cricketers argue that the tournament is no longer necessary after the advent of Twenty20 cricket and the Indian Premier League and feel it crams the already crowded calendar.

However, ICC President David Morgan said the game's governing body had no plans of scrapping it.

"We have no plans to scrap the Champions Trophy but we do have plans to rejuvenate and re-brand the event," Morgan said.

"When it is played in Johannesburg and Pretoria in October, it would be a top-eight event and I believe it would be hugely successful," he added.

Morgan said restricting the event to just two neighbouring cities in South Africa would benefit it and would also save the players from tiresome travelling.

"It's an important top-eight event over a short period of time in a single city environment. Johannesburg and Pretoria are two different cities but playing ground Wanderers and Centurion are quite close. For the players, it's compact, travel is minimum," he said.

Topics : Cricket Sreesanth
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