Myanmar whisky maker toasts Chelsea FC deal

Updated: 13 October 2012 13:33 IST

A Myanmar whisky maker has struck a deal to become an official brand of Chelsea Football Club, the company said, in the latest sign of change in the one-time pariah state.

Yangon:

A Myanmar whisky maker has struck a deal to become an official brand of Chelsea Football Club, the company said, in the latest sign of change in the one-time pariah state.

International Beverage Trading Co, the group behind Grand Royal Whisky, said in a statement received on Saturday that the two-year deal made it Myanmar's first company to partner with a European football club.

The tie-up gives it the right to use the Chelsea logo and player images for promotions and advertising. Financial terms were not disclosed.

The move comes as Western nations roll back sanctions against Myanmar following a raft of democratic reforms by its 18-month-old quasi-civilian government as the country emerges from almost half a century of military rule.

Four decades ago Myanmar, also known as Burma, was a football force in Asia, but the national team suffered a precipitous decline as the military dictatorship laid waste to the economy.

Chelsea also has a sponsorship deal with Thai beer maker Singha, one of a number of partnerships in the region involving English clubs seeking to cash in on the popularity of the Premier League in football-mad Asia.

Topics : Football Chelsea
Related Articles
Cristiano Ronaldo Will Remain Real Madrid Player For '2-3 More Years', Says Zinedine Zidane
Cristiano Ronaldo Will Remain Real Madrid Player For '2-3 More Years', Says Zinedine Zidane
Picture This! Pensive Neymar Stirs Renewed Paris Saint-Germain Fever
Picture This! Pensive Neymar Stirs Renewed Paris Saint-Germain Fever
Alvaro Morata Completes Chelsea Move, Targets Silverware
Alvaro Morata Completes Chelsea Move, Targets Silverware
Show Comments
Advertisement