nba

Michael Jordan to Get USD 8.9 Million in Supermarket Claim Case

Updated: 23 August 2015 13:41 IST

A supermarket chain had used Michael Jordan's name in a commemorative ad in Sports Illustrated when the former Chicago Bulls superstar was inducted into the Hall of Fame.

Michael Jordan to Get USD 8.9 Million in Supermarket Claim Case
File photo of former professional US basketball player Michael Jordan. © AFP

Chicago:

NBA legend Michael Jordan was awarded USD 8.9 million by a Chicago jury on Friday in a case against a supermarket chain which included his name in a promotion without his permission.

"I'm pleased with today's verdict," Jordan said in a statement. "No one - whether or not they're a public figure - should have to worry about their identity being used without their permission."

Dominick's in 2009 used Jordan's name in a commemorative ad in Sports Illustrated when the former Chicago Bulls superstar was inducted into the Hall of Fame.

Lawyers for the now-closed grocery store chain - which was taken over by Safeway - had said Jordan should receive USD 126,900 for the unauthorised use of his name.

Jordan argued that he wouldn't have accepted such a deal based on his endorsement history and his legal team determined with the help of a sports economist that using his name in the ad was worth USD 10 million.

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Topics : NBA
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