Bollywood star Shah Rukh Khan's proposed investment in football would be a game changer for the sport in the country, Indian football icon Bhaichung Bhutia said on Saturday.
Shah Rukh, co-owner of IPL 5 champions Kolkata Knight Riders, made headlines recently for being in talks to acquire 50 per cent shares in Dempo, the most-successful I-League club.
"50 per cent of KKR's popularity is because of Shah Rukh. If he comes to football, I think more 'Saas-bahu' serial-wallahs would watch football. It will make a big big impact - and a positive impact - on the Indian football," Bhutia told reporters on the sidelines of a programme here.
Bhutia said many potential investors who were not so sure about the future would get confidence if SRK bought a stake in Dempo.
"Personally speaking, I've been fighting, discussing a lot to get some investors into my team United Sikkim. So SRK coming to football will not only help Dempo but also others.
"If Shah Rukh buys a stake in Dempo, hopefully Salman Khan would be interested in coming to United Sikkim," he said in a lighter vein.
"If they come, it would take the game to a different level altogether. The kind of mileage the team is going to get will be phenomenal," he said.
The brand ambassador of Bengal and co-owner of KKR, SRK chose Goa to invest in football, and Bhutia feels it is the right decision as Kolkata clubs are not in need of support from the Bollywood star.
"The Kolkata clubs have many sponsors. They have Vijay Mallya sponsoring two teams. There is also Prayag Group. I don't think the Kolkata clubs need SRK."