A new collection of Sachin Tendulkar branded merchandise was launched which is up for sale exclusively on Collectabillia.com and Flipkart.com.
The collection is the first of such an initiative by Collectabilia.com and caters to Sachin's fans around the world.
The merchandise, such as pen drives, helmet-shaped paper-weights, diaries, and accessories including tie-pins, wallets, cricket-themed cuff links are among the many items that will be sold.
"It's an interesting line of merchandise and a way to keep connected with my fans. Collectabillia has been able to create this unique line and I wish them all the success", said Tendulkar.