The ATP Chennai Open on Wednesday received a fresh lease of life when mobile service provider Aircel extended its association with the tournament as its title sponsor until 2016.
Anupam Vasudev, Chief Marketing Officer, Aircel, said: "Our four-year association with the tournament has been very rewarding and has allowed us to engage directly with our key target segment.
"We are very happy to be extending this association till 2016 and are confident that not only will it harness the young tennis talent of India, but the property will grow further to become a global platform strengthening Chennai's position on the international tennis map."
MA Alagappan, president, Tamil Nadu Tennis Association, said: "The Chennai Open is proud to announce the extension of its partnership with Aircel for three seasons starting 2014."
Fernando Soler, Head of Tennis, IMG Worldwide, said: "We are pleased with the extension of Aircel's contract with the tournament. With this, the road is now set for Chennai to witness three more seasons of exciting tennis action."