He has not uttered one word yet, but Kobe Bryant's mere presence on a Twitter-like Chinese-language microblogging site has stirred plenty of excitement.
Sina Weibo has verified that the NBA superstar has set up an individual account on its hugely popular site. Bryant's followers numbered more than 100,000 within hours on Thursday.
Bryant is widely known and extremely popular in China. The Los Angeles Lakers star has several fan pages on Sina Weibo.
One of them - "Home of Kobe" - has more than 200,000 followers. Along with other sites, it posted a welcome message for Bryant and encouraged fans to leave comments for him by promising to help translate some of the remarks.