Listen to the latest songs, only on JioSaavn.com
 
nba

LeBron James Multimedia Site Boosted by USD 15.8 Million Investment

Updated: 03 December 2015 13:54 IST

Basketball star LeBron James's multimedia site called "Uninterrupted" was launched earlier this year, and is hosted by sports site Bleacher Report, a Turner Sports subsidiary.

LeBron James Multimedia Site Boosted by USD 15.8 Million Investment
LeBron James is currently in fifth place in the offensive league leaders list, averaging 25.6 points per game in the 2015-16 NBA season.

New York:

Warner Bros Entertainment and Turner Sports have invested USD 15.8 million in basketball great LeBron James' multimedia site "Uninterrupted". (LeBron James Joins Oscar Robertson on NBA Elite List, Leads Cleveland Cavaliers Past Orlando Magic)

Launched earlier this year, "Uninterrupted" is hosted by sports site Bleacher Report, a Turner Sports subsidiary. (LeBron James, Kevin Love Lead Cleveland Cavaliers Past Milwaukee Bucks)

Sports stars upload videos, usually a minute or two long and filmed by themselves, to disclose something about their lives or other subjects that interest them.

In addition to NBA great James, Draymond Green of the Golden State Warriors and Ultimate Fighting Championship (UFC) star Ronda Rousey are frequent posters.

The investment from the Time Warner divisions will help the platform develop exclusive content, boost the brand's profile and expand "Uninterrupted" into new tech platforms such as a mobile app, a statement said.

"The best thing about 'Uninterrupted' is there are so many creative opportunities for athletes to tell their stories," James said in the press release.

"I'm excited to be partnering with important, innovative companies like Warner Brothers and Turner to keep building 'Uninterrupted' as a place for athletes to go to connect with fans and share their stories in a different way."

Comments
Topics mentioned in this article LeBron James Draymond Green NBA
Related Articles
Coronavirus: Belgian Federation In Talks With UEFA Over Early End To Its Season
Coronavirus: Belgian Federation In Talks With UEFA Over Early End To Its Season
Coronavirus: Liverpool Put Some Non-Playing Staff On Furlough
Coronavirus: Liverpool Put Some Non-Playing Staff On Furlough
Ex-Pakistan Cricketer Javed Miandad Says Players Involved In Spot-Fixing Should Be "Severely Punished"
Ex-Pakistan Cricketer Javed Miandad Says Players Involved In Spot-Fixing Should Be "Severely Punished"
Coronavirus: Xavi Hernandez Donates 1 Million Euros To Barcelona Hospital
Coronavirus: Xavi Hernandez Donates 1 Million Euros To Barcelona Hospital
Kevin Pietersen Proposes "Condensed" IPL In Three "Secure" Venues Amid COVID-19 Pandemic
Kevin Pietersen Proposes "Condensed" IPL In Three "Secure" Venues Amid COVID-19 Pandemic
Advertisement