India-Pak hockey WC match generates record TRP

Updated: 02 March 2010 14:24 IST

The historic India-Pakistan match on the opening day of the Hockey World Cup on Sunday attracted record number of audience in the country, generating viewing fi

India-Pak hockey WC match generates record TRP

New Delhi:

The historic India-Pakistan match on the opening day of the Hockey World Cup on Sunday attracted record number of audience in the country, generating viewing figures akin to that of one-day cricket internationals.

The match, in which India beat Pakistan 4-1 during primetime, gained an audience share of 8.9 on Doordarshan (TVR = 1.8) and 1.3 on Ten Sports, a FIH media release said.

By way of a benchmark, cricket's TVR on Doordarshan for the four one-day internationals between India v Sri Lanka in December last year ranged from 1.1 to 2.3, averaging 1.85.

Ten Sports will be telecasting all the 38 matches, while the state broadcaster Doordarshan will be simultaneously telecasting matches played by India, the semifinals and finals.

Ten Sports has a reach of 12.5-13 million households and together with Doordarshan, it expects to reach about 55-60 million homes. The channel is expecting a rating of 1-1.5 TRP for the event telecast.



Topics : Hockey
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