He's dined with the British Prime Minister. Watched the men's singles final at Wimbledon in the Royal Box. Been hunted down by autograph-seekers wherever he goes.
Life has certainly changed for Justin Rose since winning the U.S. Open last month.
But the Englishman wants that victory to remain in the past as he heads into this week's British Open.
Rose says Wednesday "the challenge for me is going to be staying in this tournament, not being dragged back to Merion every five minutes."
Rose has tucked himself away with friends and family in recent days to get his mind focused on his home major, where he returns to his day job after three weeks off.
He did nine holes at Muirfield with six-time major winner Nick Faldo on Wednesday.