Rooney leads bandwagon of celebs who bag gifts by tweeting brands to fans: Report
In what is a shrewd marketing strategy, several football superstars post images with products or simply rave about certain products and services on their accounts. As a return favour, they get to keep their goodies.
While buying all that heart desires should not be hard for successful sports personalities, UK's The Sun has revealed that there is still an easier way - get them free by tweeting the brands to fans from official Twitter accounts.
In what is a shrewd marketing strategy, the report claims that several football superstars post images with products or simply rave about certain products and services on their accounts. As a return favour, they get to keep their goodies - some quite flashy like Wayne Rooney's Nike golf club. "Just got my @NikeGolfEU Covert driver. Can't wait to get out & test it. #getcovert," wrote the Manchester United striker on his account which has over 6 million followers.
Rooney and his wife Coleen also name-checked several items to fans including a designer T-shirt for their three-year-old son Kai. A spokesperson for the couple though has defended their 'tweet-isments'. ""It's well known who Wayne's commercial endorsements are. We'll leave it at that."
Other well-known British sports personalities found to be tweeting out products include Olympic swimmer Rebecca Adlington and footballer Ashley Cole.
While Adlington wrote: "Thought I would try something abit different tonight... Quorn Spag Bol :-) was yummy!" The next month Quorn made her the face of their Make One Change campaign," Cole and his teammates posed with a brand of headphones.
The same report however reads that it is not just sporting figures who are 'promoting' products through the micro-blogging platform. The extensive list includes singers, TV personalities, radio anchors, models among others.