Arsenal has signed a sponsorship deal with Puma to replace Nike as its kit maker.
The agreement is reported to be generating 30 million pounds (USD 50 million) a year for the Premier League leaders. The length of the deal was not announced.
Arsenal chief executive Ivan Gazidis says the money will be made available to manager Arsene Wenger to invest in the team.
The new Puma kits will be worn by players from July.
Arsenal leads the Premier League and remains in the Champions League and FA Cup.
Arsenal's turnover in 2012-13 was 243.6 million pounds (USD 404 million), the eighth highest in football.