Chinese Firm VIVO Pulls Out As IPL Title Sponsor For This Season Amid Row

VIVO has pulled out as the title sponsor of the Indian Premier League (IPL) for this year's edition, following backlash on social media. VIVO had paid Rs 2,199 crore for a five-year contract in 2018. The BCCI on Sunday had announced that all sponsors were being retained, but VIVO pulled out following criticism on social media in the backdrop of the clashes between Indian and Chinese troops in Ladakh in June. The Indian cricket board on Sunday had announced that the 2020 season will be played from September 19 to November 10 in the United Arab Emirates. Speaking to PTI, an IPL Governing Council member on Sunday said that all sponsors had been retained for IPL 2020.