Will World Cup Win Boost Women's Cricket Brand Value?

What a celebration of women's cricket  India has done it, beating South Africa to lift their first-ever Women's Cricket World Cup! For years, women's cricket in India has been defined by its potential, but it's defined by victory a game-changing moment for Indian sport.

This historic win, along with a record prize purse of nearly Rs 90 crore, marks a turning point both on and off the field. Yet, the numbers tell another story - women's cricket sponsorships still account for barely 10% of the men's pool, and top-grade women players earn less than the lowest-grade male cricketers.

Will this World Cup triumph finally change that? Could it be the catalyst that puts the Women in Blue on the same economic and branding league as their male counterparts?