Story ProgressBack to home
Gatorade drops Tiger drink; decided before wreck
Gatorade confirmed it is discontinuing its Tiger Woods drink but says it made the decision before the golfer's car accident led to a media firestorm surrounding
New York:
Gatorade confirmed on Tuesday it is discontinuing its Tiger Woods drink but says it made the decision before the golfer's car accident led to a media firestorm surrounding his personal life.
The decision to drop the drink, called Tiger Focus, was first reported by trade publication Beverage Digest in an issue dated Nov. 25, two days before the incident at Woods' home in Florida. The publication's editor, John Sicher, said he learned of the decision the week of Nov. 9.
The brand -- a unit of PepsiCo Inc. -- says the decision does not have to do with recent events. A spokesman says the decision came several months ago.
The drink debuted in March 2008.
Beverage Digest estimates it represents less than 5 percent of Gatorade's volume. Sales volume of Tiger Focus was down 34 percent this year through October.
The decision to drop the drink, called Tiger Focus, was first reported by trade publication Beverage Digest in an issue dated Nov. 25, two days before the incident at Woods' home in Florida. The publication's editor, John Sicher, said he learned of the decision the week of Nov. 9.
The brand -- a unit of PepsiCo Inc. -- says the decision does not have to do with recent events. A spokesman says the decision came several months ago.
The drink debuted in March 2008.
Beverage Digest estimates it represents less than 5 percent of Gatorade's volume. Sales volume of Tiger Focus was down 34 percent this year through October.
Topics mentioned in this article
Golf
Get the Latest Cricket Updates, Check Bangadesh Tour of India 2024, Schedule, Results and News Updates at NDTV Sports. Like Us On Facebook Or Follow Us On Twitter For More Sports Updates. You Can Also Download The NDTV Cricket App For Android Or iOS.