Indian Grand Prix: The logo philosophy

Updated: 27 April 2011 13:06 IST

The design of the Buddh International Circuit logo was aimed at providing an Indian touch to an international event.

The Buddh International Circuit logo was launched at the Jaypee Integrated Sports Complex in Gretaer Noida on Monday. The design was aimed at providing an Indian touch to an international event.

Since the Indian Grand Prix 2011 is the first to be held in the country, the race is being perceived as the platform to launch India in the World Formula 1 circuit.

The organisers termed the logo to be 'India ka Dil'. The official logo philosophy is as follows:

The Buddh International circuit logo consists of a stylised 'B' that also resembles a heart.

The green and saffron colours reflect patriotism and provide a fresh enthusiastic outlook.

While the italicised font suggests speed, the bold typography provides a confident look and feel.

The fluid look in the logo represents dynamism and positive energy.

Overall, the logo symbolises the passion and commitment to see India or 'Bharat' at the pinnacle of motorsports.

Topics : Formula 1 Indian Grand Prix Buddh International Circuit
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