F1: Tata Tea enters into an association with Karthikeyan
Tata Tea, a brand of the Tata Global Beverages (TGB), on Thursday announced association with Indian racer Narain Karthikeyan and his HRT Formula One team for Sunday's Singapore Grand Prix as well as the next month's Indian Grand Prix.
Tata Tea, a brand of the Tata Global Beverages (TGB), on Thursday announced association with Indian racer Narain Karthikeyan and his HRT Formula One team for Sunday's Singapore Grand Prix as well as the next month's Indian Grand Prix.
Tata Tea logos would appear on the HRT car and the helmet to be worn by Karthikeyan during the two F1 races. "We are pleased to partner with Narain Karthikeyan, the first Indian to compete in the coveted Formula 1. Narain reflects the Indian youth's latent talent awakening to global sports which Tata Tea has been supporting since the launch of its Jaago-Re campaign e.g, Vikram Grover, Vice-President, Marketing, TGB said.
Karthikeyan, India's first Formula One driver said, "The Tata Group has supported me since my early days of competition so it is great to be associated with yet another world-class Tata brand. "
He further added, "TGB's support will go a long way to help us develop the car and achieve the best possible results during this part of the season. Both Singapore and Indian Grands Prix are unique events on the calendar and I am really looking forward to them."