Asia's largest dairy brand Amul on Thursday said it would be the official partner of Switzerland-headquartered Sauber F1 team at the inaugural Indian Grand Prix, scheduled to begin from October 28.
The Amul logos will appear on the rear wing, front face and the drivers' helmets. The Sauber F1 Team's race drivers in 2011 are Kamui Kobayashi and Sergio Perez.
"We welcome Sauber F1 Team to the first ever F1 Grand Prix to be held in India. Amul's vision of success through teamwork, technology, speed and innovation matches the core values of Formula 1," Gujarat Cooperative Milk Marketing Federation (GCMMF) Managing Director R S Sodhi said.
This is the second big sponsorship by GCMMF this year for brand promotion. Earlier this year, it had sponsored the Netherlands cricket team in the ICC World Cup.
PP Sauber AG was founded in 1970, for the design and construction of racing sportscars. In 1988, Sauber became the Mercedes works team in the sportscar world championship.
The Sauber Team has been participating in Formula 1 since 1993. In 2007 the team finished second in the constructors world championship, and in 2008 Robert Kubica won the Canadian Grand Prix ahead of his team mate Nick Heidfeld.
GCMMF, which markets its dairy products under the brand Amul, is amongst India's largest product marketing organisations.